Graphic Designer
For this initial project I had to create a poster using a photo of an item that was masked in photoshop, a certain number of text items, and gradients. Though I was initially very happy with the outcome, upon second look it felt extremely unfinished. After studying more about advertisements, specifically banner ads, I came to realize that posters for print or web need to be eye-catching enough to pull in a passerby’s eye, as people are so desensitized to ads that they rarely notice them any more. The goal of this project was to create a banner ad that held true to instustry standard ads.
Fixing the bubble was not a hard challenge but did take some work using mesh gradients and multiple layered ellipses.
The lettering was a challenging but a task I learned a lot From. I used the 3D tools in Illustrator to create 4 light sources and find highlights with slightly different colours to mimic the colours used on the bubbles. After playing with the lighting, roughness, metallic adjustments, and more, I was able to create an effect that looked something like a soap bubble.
For the background I wanted to create more depth by using the bubble I had remade and layering it over itself a multitude of times at different angles, sizes, and varying levels of gaussian blur. I kept the largest bubbles the least in focus and the smaller bubbles more in focus to create a sense of depth within the poster.
Finding a 3D render of a headset within the adobe stock repository helped move this process along. The headset was initially black and did not have the same metallic and clean feel as the headset image I had initially used. I went into Dimensions and exported the UV so that I could recolour it. I then duplicated the file and used the placements to create a new metallic map so that the headset would shine on the metallic pieces, but the fabric elements would remain soft.
Following this same pattern to adjust all the elements of the headset until it resembled my initially used image. I then added the basic logo for the company to add onto the sides of the headphones and exported the image to a .psd file. From there I was able to turn off the background layer and place the photoshop file into Illustrator.
Using the basis of what I had created previously, I had spent some additional time organizing my file to make this process easier.
Grouping each of the individual sections within the poster; the text, the background, and the primary bubble helped me to resize the elements without them effecting eachother. I took each of these sections and individually resized them to each poster and adjusted the layout where it was necessary.
